Jolanta J. | January 21, 2025

Digital Marketing for today's world. What should be considered?

Expert marketing is increasingly available today to everyday professionals thanks to great innovation and the richness of products available. algorithm development and generative have altered the world of digital marketing and, therefore, should be considered in this new world of AI and modern customer expectations. Here are some of the best tools to consider

What are the challenges of digital marketing today?

Staying ahead of the curve is essential for businesses looking to thrive in today's digital landscape.

With the ever-evolving nature of consumer expectations and technological advancements, a revisited strategic marketing approach is crucial. Unfortunately such is the nature in ever-evolving world of sales marketing

Digital marketing landscape is rapidly changing, predominantly for 3 main actions:

Standing out to saturation of products in the market - raised consumer expectations
Adapting Generative AI with AI agents in your approach - adapt or die.
Moving rapidly to digital mainstream - as all sectors are becoming more digital-first when it comes to brand awareness and building trust.

However there is a great range of new strategies and tools to consider, some of which we highlight for your consideration

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Transform Retail Marketing with Tailored Digital Content Strategies

1. ZoomInfo

ZoomInfo is how business goes to market (GTM). Powered by real-time data and insights, our unified engagement platform helps sales and marketing teams find, acquire, and grow customers.

Price: £TBC

2. soona

soona is the first virtual content studio for e-commerce. Join over 20k brands who've figured out how to get affordable product photography, video, and UGC without sacrificing quality and scale for everywhere they sell.

Price: £TBC

3. Zoek Marketing

We’re a team of creative, big-picture thinkers on a mission to help businesses get to the next level by developing innovative marketing solutions that drive growth and get real results.

Price: £TBC

Key anouncements with SEO & AI impact digital marketing strategies from 2025 and beyond

Industry leaders such as Google, Open AI and Perplexity have shared that AI will move to search on behalf of users as well as use search results as the basis for AI responses. What this means is that all of content will be based on SEO Search results - first page results. This means businesses everywhere should become 1st-page results ready - to remain visible in online searches but also for AI agent searches like chat GPT

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Adrian Brodesser, Founder, SOMAREALITY

"Marllm helped us improve our inbound sales."

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Ieva Dvilinkskiene, CMO, Flow Space

“Innovative and quick service”

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Gergana Damyanova, Co-Founder, blonde gone rogue

“Innovative product, great customer support”

The best solutions

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Strategic campaigns to boost brand visibility and drive sales with marllm.

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Frequently Asked Questions:

what is a go to market strategy

A go-to-market strategy is a comprehensive plan that outlines how a company will introduce its products or services to the market, including target audience, value proposition, marketing channels, and sales approach.

go to market meaning

Go-to-market (GTM) refers to the tactics and activities a company employs to bring its products or services to market, encompassing everything from product development and marketing to sales and distribution.

go to market strategies

What does go-to-market mean is a question often asked by businesses seeking clarity on the approach they should take to introduce their offerings to the market and achieve commercial success.

What to consider when getting best digital sales marketing strategy?

A successful sales strategy will be different for everyone depending on what your goals and needs are. A tailored strategy thats right for your business is important Having understanding of the industry will help greatly towards success

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What are the best tips for digital sales marketing in the age of AI?

The problem arises when trying to find a balance between AI assistance and the human-centred approach. It helps to understand that This powerful assistance tool can go far beyond software like Chat GPT bringing immense value to the business. For those who can find that unifying balance, amazing results can be witnessed just take a look at Marllm clients!

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How to drive digital marketing growth in lifestyle and luxury sector?

Data shows that Key Competitor 1 has 27.9 million website visits. Although some visitors may never have heard of the brand before, it has so many landing pages and linking websites that it receives many visitors. The 2nd competitor has twice as much content & links from other websites - however, the quality and richness of content are less than ideal, which is why Google does not reward with higher discoverability. Competitor 5 has a colourful website; however, insufficient content drives visitors away, resulting in only 66.2K site visits. In summary, surfacing a wider range of products with eye-catching content can maximise brand visibility and elevate competitiveness against well-known rivals - This success is attributed to the wide range of topics covered and quality.

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