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Published by marllm team | January 3, 2025

marllm team | January 3, 2025

How B2B and SaaS Companies Can Grow Faster Through Better Segmentation


Dividing your customers into three or four persona groups is no longer enough when it comes to targeted segmentation. Here's how you can stay ahead of the curve and capture your highest-value customers.


Dividing your customers into three or four persona groups is no longer enough when it comes to targeted segmentation. Here's how you can stay ahead of the curve and capture your highest-value customers.
marllm logo

"Are you ready to embrace a smarter, more effective way to market your B2B or SaaS? Reach out to us and get started!"

marllm teamAre you ready to embrace a smarter, more effective way to market your B2B or SaaS? Reach out to us and get started!

marllm team

Founder | Global Digital Growth, AI Expertise

How B2B and SaaS Companies Can Grow Faster Through Better Segmentation


At our core, we believe the key to effective marketing lies in truly understanding your audience. Too often, businesses, especially in the B2B sector, rely on broad customer profiles and generalising personas into three or four groups. But ultimately, that isn't enough.

Instead of segmenting a large market into broad persona groups, focus on identifying your highest-value customers. If your target market consists of millions, don’t stop at the top 25%. Narrow your focus to the top 2%—a small group that truly drives value to your company. These could be just a handful of customers, but they hold the insights that can transform your strategy.

Identify and understand your highest value customers by asking yourself:

"What industries are they in?"

"Where are they located?"

"What does their business structure look like?"

"Who are the key decision-makers, and what is their buying process?"

Dive deep into understanding why these customers are choosing your product or service. If they’re existing clients, uncover the reasons behind their decisions—both for and against choosing you. If they’re prospects or you’re entering new territory, engage with them directly to learn what they need and value most.

Create Tailored Marketing That Cuts Through the Noise.

Armed with these insights, craft campaigns and assets that speak directly to this niche group. Like how Netflix create hyper-personalised recommendations, your marketing should resonate deeply with your audience. This hyper-focused approach can deliver value far beyond what your competitors may offer, who may still be casting a wide net to try and capture quantity over quality.

While narrowing your reach may seem daunting, the results will speak for themselves. It will lead to:

-Increased relevance for your audience

-Higher engagement rates

-Remarkable improvements in conversion rates

Leverage AI for Speed and Efficiency:

In today’s fast-paced world, AI can amplify this approach by accelerating production and enhancing precision. With the right tools, creating highly targeted and impactful campaigns becomes faster and more efficient than ever.

Go Niche, Stand Out and Succeed. Being niche and targeted isn’t just effective—it’s transformative. By focusing on the customers who truly matter, you’ll position your brand as the obvious go-to choice in a crowded market.

Our platform's tools for achieving Sales Marketing success for your B2B and SaaS company:

  1. marllm RevenueBoost

-A marketing platform that industrialises the generation of qualified leads by launching thousands of personalised, highranking content pages. These pages are highly discoverable when your audience searches online, driving costeffective lead generation. This platform uses 15 years of global marketing, SEO, and AI expertise to help businesses grow 25 times faster.

  1. marllm Publishing Coworker

-A futurefocused platform for scalable customer acquisition through contentled growth. Utilising 15 years of recordbreaking marketing, SEO, and AI expertise, it enables the creation of 1000 pages in just 22 working days. These pages quickly become highly discoverable in top search results, driving significant traffic and customer engagement.

  1. marllm AI Marketing Consultation

-A service that offers scalable marketing, revenue, sales, and conversion strategies using AI and SEO expertise. This consultation can help businesses grow 25 times faster by leveraging advanced marketing techniques and insights.


How B2B and SaaS Companies Can Grow Faster Through Better Segmentation

SEE MORE ON CUSTOMER ACQUISITION



someSurpas both user experience and search engine expectations using our proven #1 ranking rich content layout. marllm smart template convert 6 times more visitors into desirable actions—more than ads or cold outreach emails
1. marllm Rich Content Design

Surpas both user experience and search engine expectations using our proven #1 ranking rich content layout. marllm smart template convert 6 times more visitors into desirable actions—more than ads or cold outreach emails


Price: £TBC


2. marllm revenueBoost

marllm is a marketing platform that enables industrialising qualified leads by launching 1000s of personalised high-ranking rich content pages that become highly discoverable at time of audiences searches. Feed the funnel with qualified leads at the fraction of the cost. Use 15+ years of record-breaking global marketing, SEO & AI domain expertise in one platform to achieve business growth 25 times faster.



somemarllm is a marketing platform that enables industrialising  qualified leads  by launching 1000s of personalised high-ranking rich content pages that become highly discoverable at time of audiences searches. Feed the funnel with qualified leads at the fraction of the cost.  Use 15+ years of record-breaking global marketing, SEO & AI domain expertise in one platform to achieve business growth 25 times faster.
someThe future of scalable customer acquisition is content-led growth. Use 15+ years of record-breaking global marketing, SEO & AI domain expertise in one platform to achieve business growth 25 times faster. Create 1000 pages in 22 working days not 2.1 years and become highly discoverable top 10 in search after 1 month of content pages going live.
3. marllm Publishing Co-worker

The future of scalable customer acquisition is content-led growth. Use 15+ years of record-breaking global marketing, SEO & AI domain expertise in one platform to achieve business growth 25 times faster. Create 1000 pages in 22 working days not 2.1 years and become highly discoverable top 10 in search after 1 month of content pages going live.



Reviews


★★★★★

Adrian Brodesser, Founder, SOMAREALITY


"Marllm helped us improve our inbound sales."
Adrian Brodesser, Founder, SOMAREALITY
★★★★★

Ieva Dvilinkskiene, CMO, Flow Space


“Innovative and quick service”
Ieva Dvilinkskiene,  CMO, Flow Space
★★★★★

Gergana Damyanova, Co-Founder, blonde gone rogue


“Innovative product, great customer support”
Gergana Damyanova, Co-Founder, blonde gone rogue

The best customer acquisition solutions

somemarllm is a marketing platform that enables amplifying your brand by launching 1000s of personalised high-ranking rich content pages that become highly discoverable at time of audiences searches. Create 1000 pages in 22 working days not 2.1 years and become highly discoverable top 10 in search after 1 month of content pages going live. Amplify qualified leads and revenue.
marllm brandBoost

marllm is a marketing platform that enables amplifying your brand by launching 1000s of personalised

Price: £TBC


somemarllm enables fintech qualified lead sales by launching 1000s of personalised high-ranking rich content pages that become highly discoverable at time of business audiences searches. Become highly discoverable in search and drive qualified leads to your website. Amplify qualified leads and revenue using our 15+ years of record-breaking global marketing, SEO & AI domain expertise in one platform to achieve business growth 25 times faster.
marllm finTechBoost

marllm enables fintech qualified lead sales by launching 1000s of personalised high-ranking rich con

Price: £TBC


somediscover a scalable marketing, revenue, sales and conversion strategy and achieve growth 25 times faster using record-breaking global marketing, sales, SEO and AI expertise
marllm AI Marketing Consultation

discover a scalable marketing, revenue, sales and conversion strategy and achieve growth 25 times fa



Get your free customer acquisition guide


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How B2B and SaaS Companies Can Grow Faster Through Better Segmentation
Frequently Asked Questions:
How can AI help business growth
Repetitive tasks can drain the energy of just about anybody leaving them mentally exhausted for other tasks, bringing down the overall efficiency of workers.

AI agents can improve your productivity by minimising the amount of low value tasks. Leading to high growth opportunities.
Fulfilling work will lead to higher work satisfaction in your employees.

Repetitive tasks can drain the energy of just about anybody leaving them mentally exhausted for other tasks, bringing down the overall efficiency of workers. AI agents can improve your productivity by minimising the amount of low value tasks. Leading to high growth opportunities. Fulfilling work will lead to higher work satisfaction in your employees.

See more here
How can businesses do more with less
With so many businesses now creating great products and services and making great marketing, competition is fierce.
Using tools from an agency like Marllm to streamline the processes of Search engine optimization greatly helps with workload.
Now having more time you are able to focus far more on creating amazing content that will help you get discovered.

With so many businesses now creating great products and services and making great marketing, competition is fierce. Using tools from an agency like Marllm to streamline the processes of Search engine optimization greatly helps with workload. Now having more time you are able to focus far more on creating amazing content that will help you get discovered.

See more here
How to drive digital marketing growth in lifestyle and luxury sector?
Data shows that Key Competitor 1 has 27.9 million website visits. Although some visitors may never have heard of the brand before, it has so many landing pages and linking websites that it receives many visitors. 
The 2nd competitor has twice as much content & links from other websites - however, the quality and richness of content are less than ideal, which is why Google does not reward with higher discoverability. 
Competitor 5 has a colourful website; however, insufficient content drives visitors away, resulting in only 66.2K site visits.
In summary, surfacing a wider range of products with eye-catching content can maximise brand visibility and elevate competitiveness against well-known rivals - This success is attributed to the wide range of topics covered and quality.

Data shows that Key Competitor 1 has 27.9 million website visits. Although some visitors may never have heard of the brand before, it has so many landing pages and linking websites that it receives many visitors. The 2nd competitor has twice as much content & links from other websites - however, the quality and richness of content are less than ideal, which is why Google does not reward with higher discoverability. Competitor 5 has a colourful website; however, insufficient content drives visitors away, resulting in only 66.2K site visits. In summary, surfacing a wider range of products with eye-catching content can maximise brand visibility and elevate competitiveness against well-known rivals - This success is attributed to the wide range of topics covered and quality.


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