What are some of the best digital marketing methods when it comes to advertising fintech products and services? Lets explore what some of the leading finance brands like monzo, revolut, starling bank & tide have done to achieve the growth they are seeing. In the realm of digital marketing for fintech, several challenges can hinder growth. Firstly, the highly competitive nature of the financial sector makes it tough for new and existing businesses to stand out. Secondly, slow and manual content creation processes can delay visibility and customer acquisition, leading to missed opportunities. Lastly, driving qualified leads cost-effectively remains a significant hurdle for many fintech companies. Addressing the core issues of visibility and relevant timely content, making your fintech business highly discoverable seem to be the answer for the linkedIn of Revolut and Monzo.
Jolanta | Founder | June 19, 2024
Top Digital Marketing Methods for Advertising Fintech Products and Services
Some of the best digital marketing methods for advertising fintech products include search marketing. Experts find it effective for brand awareness and sales because finance topics are highly researched but have low coverage. Let's see what the likes of monzo, revolut and tide have done to achieve their growth
"A growing number of experts believe that search marketing is an effective way to improve brand awareness and sales in the financial sector. This is because finance sector topics are highly researched and still have low coverage, making content-led growth the ideal approach. Moreover, search content works better than ads or LinkedIn posts because it offers better targeting and fewer limitations by connections."
Jolanta J. | CEO at marllm
Founder | x-tms Havi
The best fintech solutions
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1. Levitate
Levitate helps small businesses keep-in-touch and stay top of mind, at scale. With curated content, an easy to use platform, and 1:1 Success Specialists, create customers for life with Levitate.
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2. Brand24
Discover the power of media monitoring. Get instant access to brand mentions across social, news, blogs, videos, forums, reviews and more.
Price: £TBC
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3. Mayple
The New Way to Hire Top Marketing Talent. Mayple matches brands with top vetted marketers & helps them grow better together.
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What are the Digital Marketing Strategies for Fintech Success?
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What are the drivers of brand-awareness & sales for monzo, revolut, Tide & Starling Bank?
The top competitor for this niche is Revolut, they receive close to 36k monthly visits for business finances subjects. Large number of targeted landing pages (6,000) and backlinks (1.3M) drive the organic visits. Next, a close competitor is Monzo, which receives around 17k monthly visits. Its high authority score of 79 is explained by a large number of backlinks (107k) and a considerable number of targeted landing pages (17,000). Starling Bank have a similar traffic to Monzo even with significantly less content pages due to using paid SEM to drive organic visits. More content on highly searched subjects and problems would boost traffic organically at a fraction of the cost.
Explore utilising AI assistance + SEO for your own brand success
The future of fintech companies' growth depends on world-class targeting and personalisation towards increasingly segmented audiences. Explore how to become highly discoverable when business audiences search for relevant information, driving qualified leads to your website. With over 15 years of marketing, SEO, and AI expertise, marllm can help achieve business growth 25 times faster.
The best fintech solutions
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Frequently Asked Questions:
What are the best tips for digital sales marketing in the age of AI?
The problem arises when trying to find a balance between AI assistance and the human-centred approach. It helps to understand that This powerful assistance tool can go far beyond software like Chat GPT bringing immense value to the business. For those who can find that unifying balance, amazing results can be witnessed just take a look at Marllm clients!
See more hereWhat are the alternative digital advertising methods for real estate sector?
Search data shows that Lead Competitor 1 is part of a large business network, so there is no doubt that they have abundant resources available to boost their website content and ranking. This strong backing enables the brand to build powerful references from other websites and relationships with credible websites. On the other side, competitor 6 provides less information on customers most searched topics. This could be one of the reasons why only 3.1K organic visits a month. In essence, the real estate sector appears to have higher demand than others. While it is hard to target those queries with ads, other content-rich methods, such as digital brochures and reputable references by others in digital channels (forums, blogs, socials), make scalability possible.
What to consider when getting best digital sales marketing strategy?
A successful sales strategy will be different for everyone depending on what your goals and needs are. A tailored strategy thats right for your business is important Having understanding of the industry will help greatly towards success
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Top Digital Marketing Methods for Advertising Fintech Products and Services
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