Health is a subject that the majority of individuals and businesses care a lot about. It is unsurprising, therefore, that various health subjects such as weight management or symptom searches are some of the most highly searched subjects online. Interestingly, the health market sees little to no competition for many keywords, offering an unparalleled opportunity to create relevant content covering various health subjects to direct searching audiences to your site. However, the digital marketing landscape in the health sector is not without its challenges. Many businesses struggle to create enough high quality, personalised content to attract and retain their target audience. Identifying the most trending topics and understanding the competitive content landscape can be daunting tasks. These hurdles can make it difficult for health tech companies to generate qualified leads and grow their revenue. To address these problems, consider using marllm a consultation with experts in health sector, search marketing for a tailored approach .
Jolanta | Founder | June 18, 2024
Health Content - a real opportunity for Online Traffic
Health is a top priority for many people and businesses. Topics like weight management and symptom searches are highly popular online. Interestingly, the health market has little competition for many keywords. This offers a unique chance to create relevant content on various health subjects, directing searchers to your site.
WHAT IS THE PROBLEM?
Unlock Health Opportunities: Low Competition Keywords in Digital Marketing
SEE MORE ON HEALTHCARE TOPIC
Weight Watchers uses content pages and paid SEM to drive traffic
First, the top competitor for this niche is Weight Watchers. Indeed, they receive close to 2M monthly visits on their page. They have a very large number of targeted landing pages (58k) and backlinks (780k), which explains their high domain authority score of 81. Next, the other close key competitor is Numan. They receive around 140k monthly visits. Their relatively high domain authority score of 71 is explained by a large number of backlinks (5k) and a considerable amount of targeted landing pages (700). Finally, Voy witness a low amount of site visits (1k) and an incredibly low domain authority score (0.1). This is explained by a very low amount of targeted landing pages (18) and published backlinks (10) which would boost Voy’s authority score. search (see full report PDF)
Top 10 landing pages that perform the best for WeightWatchers, Numan & Manual
weightwatchers.com/us/find-a-workshop - 29,041 visitors a month weightwatchers.com/us/plans - 27,598 visitors a month weightwatchers.com/us/how-it-works/zero-point-foods - 12,359 visitors a month numan.com/safety-information/delay-spray receives 10,215 visitors a month manual.co/blog/how-often-should-a-man-ejaculate receive 9,837 visitors a month
"Health is a subject that the majority of individuals and businesses care a lot about. It is unsurprising, therefore, that various health subjects such as weight management or symptom searches are some of the most highly searched subjects online. Interestingly, the health market sees little to no competition for many keywords - offering an unparalleled opportunity to create relevant content covering various health subjects to direct searching audiences to your site"
Jolanta J. | CEO at marllm
Founder | x-tms Havi
BEST SOLUTIONS
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1. marllm Rich Content Design
Surpas both user experience and search engine expectations using our proven #1 ranking rich content layout. marllm smart template convert 6 times more visitors into desirable actions—more than ads or cold outreach emails
2. marllm healthTechBoost
marllm is a marketing platform that enables health tech qualified lead sales by launching 1000s of personalised high-ranking rich content pages that become highly discoverable at time of audiences searches. Create 1000 pages in 22 working days not 2.1 years and become highly discoverable top 10 in search after 1 month of content pages going live. Amplify qualified leads and revenue Use 15+ years of record-breaking global marketing, SEO & AI domain expertise in one platform to achieve business growth 25 times faster.
3. marllm AI Marketing Consultation
discover a scalable marketing, revenue, sales and conversion strategy and achieve growth 25 times faster using record-breaking global marketing, sales, SEO and AI expertise
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Frequently Asked Questions:
How to stop using ads to advertise health products and services?
Ads are an expensive monthly churn. There are alternative content-led growth methods such as search landing pages. It is possible to build 'digital brochures' that align with audience searches as a way to drive searches online to your site. Please book a marllm consultation for a tailored approach
How can educational content help attract wellness-focused customers?
Content search data shows lead competitor 1 landing pages effectively deliver key messages in customer-centric language to address their needs in daily healthcare, resulting in 320K site visits. Competitor 6 underperforms in the sector. This can be attributed to its niche-targeted content related to at-home diagnostic testing, which might not tap into current customer pain points at this moment. As a result, it has a lower visit rate compared to competitors 4 and 5. To wrap up, businesses should focus on crafting pages that tell a story about addressing customer health issues. By providing well-educated and informative content, visitors will be more likely to return to the site to find solutions to their problems. This is a successful formula for growing your pool of warm leads.
What are the proven ways to increase traffic organically?
According to the data, Lead Competitor 1s pages, references, and linking websites drive the highest traffic, reaching 615K visits. Competitor 4 has generated 3.5K references and appears on 631 websites. Although it has twice as many as Competitor 5, its site traffic performance is lower, around 500 visits. So the secret to a high stream of qualified visitors is - tailoring content, high-quality references from other websites, and building relationships with other websites.
See more hereHow to create a converting experience on health and welbeing website?
Leading Competitor 1 effectively utilises its content pages with clear and simple visuals and consequently attracts 20K visitors. Competitor 6, on the other hand, receives only 3K monthly visits. This underperformance can be attributed to a lack of landing pages and a limited number of links to other reputable websites. The major finding is that the way a business organises its visual content can significantly impact how effectively it draws visitors to your site, boosting the website traffic.
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