The digital advertising landscape is encountering significant upheavals, primarily due to the deprecation of third-party cookies, which poses a pivotal challenge for traditional ad targeting and attribution methods. As these cookies phase out, advertisers using platforms like Google Ads are experiencing diminishing returns, reflecting the decreased effectiveness of campaigns and a lower return on ad spend. This issue is compounded by fractional conversions, where the direct impact of advertising efforts becomes harder to measure and optimize. The broad targeting strategy is also losing effectiveness in an increasingly segmented market. Consumers now expect personalized and relevant advertising, which broad targeting fails to deliver. This shift necessitates a move towards more sophisticated, privacy-conscious targeting methods that can navigate the nuances of segmented audiences without relying on traditional cookie-based tracking. Businesses seeking to increase cost efficiency and adapt to ever-more segmented markets should explore new strategies and methods available today, thanks to innovation in AI. marllm, a cutting-edge suite of products designed to revolutionize how businesses approach marketing and sales. With marllm, the focus shifts from outdated, scattergun advertising approaches to a sharp, content-led growth strategy. Let's delve into how marllm sets a new standard for digital marketing excellence.
Jolanta | Founder | May 4, 2024
The best alternatives to ads post 3rd party cookie deprecation
As third-party cookies phase out and Google Ads yield diminishing returns, it is imperative for sales and marketing leaders to adapt. Traditional broad targeting fails in today's segmented markets, leading to decreased ROI and fractional conversions. Yet, there are proven new methods that can deliver comparable results at the fraction of the cost
WHAT IS THE PROBLEM?
Strategy Beyond Ads and Broad Targeting
SEE MORE ON PRODUCTS TOPIC
Segmented targeting at scale with AI-assisted content and SEO optimisation
Marllm uses sophisticated AI algorithms to optimise content for search engines and user engagement, reducing reliance on paid ads. marllm Publishing Co-worker. This platform tackles the slow, manual process of content-led growth head-on. With over 15 years of global marketing, SEO, and AI expertise, marllm Publishing Co-worker accelerates business growth by an astonishing factor of 25. Imagine creating 1000 pages in just 22 working days, not 2.1 years, and becoming a top 10 search result within a month of going live. This platform is not just about quantity; it ensures quality and relevance, boosting visibility and engagement in sectors like affiliate marketing, commercial real estate, insurance, and health.
+(1).webp)
Market adaptability at scale
The platform’s AI continuously updates strategies based on real-time market and search data, allowing businesses to stay ahead without constantly increasing ad spend. Marllm offers deep insights into competitor strategies, market trends, and keyword effectiveness, which can help refine organic and paid strategies efficiently.
Cost Efficiency and faster execution
By providing AI-assisted content and SEO execution, Marllm reduces the need to invest heavily in paid ads, lowering overall marketing costs while maintaining visibility and engagement. marllm SmartNet redefines lead generation by eliminating the need for traditional ads, which are now less effective and often intrusive. SmartNet enables businesses to launch hundreds, if not thousands, of rich content pages that reach a significantly larger target audience than any LinkedIn network or manual prospecting effort could. This approach drives unprecedented website sales traffic and converts 6 times higher than traditional ads to warm actions, thanks to precision targeting.
"Many business leaders we speak to report stalling or declining ad performance. This is because 3rd party cookies are deprecated at mid-point of 2024. We believe there is an unprecedented opportunity for many businesses to lean into new methods for targeting segmented audiences using proven methods such as AI-assisted lead page creation"
Jolanta J.
Founder | x-tms Havi
BEST SOLUTIONS
See the best products solutions picks
1. marllm AI Marketing Consultation
discover a scalable marketing, revenue, sales and conversion strategy and achieve growth 25 times faster using record-breaking global marketing, sales, SEO and AI expertise
2. marllm Publishing Co-worker
Slow and manual content-led growth is broken. The future of scalable customer acquisition is content-led growth. Use 15+ years of record-breaking global marketing, SEO & AI domain expertise in one platform to achieve business growth 25 times faster. Create 1000 pages in 22 working days not 2.1 years and become highly discoverable top 10 in search after 1 month of content pages going live. Boost affiliate marketing, commercial real estate, insurance or health sales and conversion to warm leads
3. marllm SmartNet
Cold outreach and ads don't are broken. Make the matching leads discover you and come to your website by launching 100s and 1000s of rich content pages that reach exponentially larger target audience than linked in network, drive record-breaking sales traffic than manulal prospecting or cold outreach to your website, that convert 6 times higher than ads.
NEED MORE INFO?
NEED MORE HELP?
Decades of global marketing, ads, SEO & AI expertise, proven results
1. Get advice
15 min call to learn how we can add value.
2. Get tailored strategy
get a tailored solution for your growth needs.
3. Get key results
maximum impact actions to proven measurable results.
Frequently Asked Questions:
What is targetted advertising
Targeted advertising involves delivering ads to specific audiences based on demographics, interests, behaviours, or online activities to increase relevance and effectiveness. Search landing pages can work as targetted advertising that becomes discoverable at the time of audiences search for a specific topic
How will the third party cookies phasing out affects ads?
The biggest impact to businesses will be 1. Loss of Personalisation: Third-party cookies have been instrumental in enabling advertisers to track users’ browsing activities across different sites. This data is used to build detailed user profiles and deliver highly personalized ads. Without this capability, advertisers will have less information to tailor their marketing messages, potentially leading to less effective ads. 3. Negative Impact on Targeting: Targeting capabilities will be significantly reduced without third-party cookies. Advertisers have traditionally relied on these cookies for behavioural targeting, which involves showing ads based on a user's past online behaviour. The deprecation of these cookies means advertisers must find new ways to identify and reach their target audiences. The industry is searching for innovative and privacy-compliant ways to reach audiences. For this reason, non-invasive search channels are a suitable strategy to explore
How to get more qualified opportunities without ads?
Meeting the needs of your customers in a meaningful way with so much competition can be increasingly difficult. You can get ahead of the competition by Create content tailored specifically to your customers, covering all angles. Engaging in relationship building with your customers so they view your product in a positive light! You can get more qualified opportunities wihtout ads by meeting the expectations of customers, and they want tailored content that is for them. Positioning your product in 10 different ways is surpisingly relevant to cover all fronts is surpisingly relevant to customer needs, wants and searches.
See more hereWhat are the better alternatives to advertising large range of products?
Finding the right promotional products to support the growth of your products can be a challenge Learning more about the industry you are in will be of great help. Having the supporting product be relevant to your products will go a long way.
How to reach wider targetted audience without ads?
The real challenge begins when trying to understand your audience, sometimes focusing on the solution centric messaging is just not the right call. Pain points can be a strategic tactic to encourage growth for your business Paid points tend to be searched up to 6 times more, which can be great for reaching wider audiences
See more hereDISCOVER MORE
Explore related products topics
GET STARTED WITH MARLLM TODAY