How to boosts fintech site visits using content and other proven means?

Primary competitor 1 outperforms its rivals with 36K site visits per month and 1.3M references from other websites. Competitor 4s organic traffic has room for growth compared to others, as it currently receives only 11K organic visits despite having 415K references from other websites. Overall, crafting relevant content that aligns with customer-centric pain points and acquiring references from a diverse range of websites will enhance brand visibility and generate more leads.

How can educational content help attract wellness-focused customers?

Content search data shows lead competitor 1 landing pages effectively deliver key messages in customer-centric language to address their needs in daily healthcare, resulting in 320K site visits. Competitor 6 underperforms in the sector. This can be attributed to its niche-targeted content related to at-home diagnostic testing, which might not tap into current customer pain points at this moment. As a result, it has a lower visit rate compared to competitors 4 and 5. To wrap up, businesses should focus on crafting pages that tell a story about addressing customer health issues. By providing well-educated and informative content, visitors will be more likely to return to the site to find solutions to their problems. This is a successful formula for growing your pool of warm leads.

How to reach wider targetted audience without ads?

The real challenge begins when trying to understand your audience, sometimes focusing on the solution centric messaging is just not the right call. Pain points can be a strategic tactic to encourage growth for your business Paid points tend to be searched up to 6 times more, which can be great for reaching wider audiences

Feedback, Retargeting, and a Structured Approach

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Feedback, Retargeting, and a Structured Approach: Effective Digital Sales Funnels

Businesses who understand where their drop offs are and having that constant feedback loop are always better placed to improve digital sales funnels. Implementing methods like retargeting audiences via email, by paid apps, or feedback opportunities for customers and having that structure in place will ensure you can quickly capture funnel leaks and stay on top of any potential issues. Let's say if a customer drops off at a certain point in the digital sale funnel. It's essential to retarget them within a specific period of time, ideally within 30 days. And if there's no conversion, maybe they can go into another pocket using both paid channel and internal CRM like SMS or email. So having that understanding in terms of how do to approach them at the first touch and then how do you go about re-engaging them to drive them down the funnel? For example, many B2Bs have top leadership articles that they would put up on a regular basis, with the contents being targeted with particular insights, with the way to get that report being provided to the customers' email, creating outreach. This ensures that customers are constantly re-engaging with your company's content and can redirect and retarget them through a different approach.