Businesses who understand where their drop offs are and having that constant feedback loop are always better placed to improve digital sales funnels. Implementing methods like retargeting audiences via email, by paid apps, or feedback opportunities for customers and having that structure in place will ensure you can quickly capture funnel leaks and stay on top of any potential issues.
Let's say if a customer drops off at a certain point in the digital sale funnel. It's essential to retarget them within a specific period of time, ideally within 30 days. And if there's no conversion, maybe they can go into another pocket using both paid channel and internal CRM like SMS or email. So having that understanding in terms of how do to approach them at the first touch and then how do you go about re-engaging them to drive them down the funnel?
For example, many B2Bs have top leadership articles that they would put up on a regular basis, with the contents being targeted with particular insights, with the way to get that report being provided to the customers' email, creating outreach. This ensures that customers are constantly re-engaging with your company's content and can redirect and retarget them through a different approach.
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