In the dynamic realm of digital marketing, the age-old tactics of broad targeting ads, cold outreach, and reliance on exhausted networks like LinkedIn no longer yield the results they once promised.
- Why ads don't work
The ads are too broadly targeted and do not address specific segment intent and needs. The ad-spend churn offers little return on investment. And what's even worse, third-party cookies are removed in 2024, making the targeting less efficient.
- Why cold outreach does not work
The target users are approached 9 out of 10 times at the wrong time. There is low buying intent. The effort is too manual for other reasons.
- Why Linked-in content-led growth does not work
For the most part, the same network connections see the same content put out by your brand. Linked-in limits how many potential users could discover your content leads to enquiry form
- Increasing segmentation creates additional hurdles
Furthermore, today's target audience landscape demands a refined approach tailored to meet the increasingly specific expectations of diverse audiences.
As audience expectations evolve, so should our digital marketing efforts to drive more business enquiries. Let's discover available tools to enable more personalisation, wider reach and better timing with users' buying intent.
Here are tools that enable personalisation, speed, and precision for increased growth and success.
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