In the dynamic realm of digital marketing, the age-old tactics of broad targeting ads, cold outreach, and reliance on exhausted networks like LinkedIn no longer yield the results they once promised. 1. Why ads don't work The ads are too broadly targeted and do not address specific segment intent and needs. The ad-spend churn offers little return on investment. And what's even worse, third-party cookies are removed in 2024, making the targeting less efficient. 2. Why cold outreach does not work The target users are approached 9 out of 10 times at the wrong time. There is low buying intent. The effort is too manual for other reasons. 3. Why Linked-in content-led growth does not work For the most part, the same network connections see the same content put out by your brand. Linked-in limits how many potential users could discover your content leads to enquiry form 4. Increasing segmentation creates additional hurdles Furthermore, today's target audience landscape demands a refined approach tailored to meet the increasingly specific expectations of diverse audiences. As audience expectations evolve, so should our digital marketing efforts to drive more business enquiries. Let's discover available tools to enable more personalisation, wider reach and better timing with users' buying intent. Here are tools that enable personalisation, speed, and precision for increased growth and success.
Jolanta | Founder | May 28, 2024
How to boost business enquiries using digital marketing
If you've exhausted LinkedIn networks, found broad targeting ads ineffective, and are tired of cold outreach, here are better alternatives that can help improve efficiency and drive more enquiries even with audience segmentation on the rise and customer expectations for customization soaring.
"Our team see 2 main categories for driving more enquiries: inbound vs. outbound channels. In our experience, inbound methods have more success in increasing enquiries as the leads have higher buying intent. Examples of inbound methods include search landing pages, workshops, last-touch sales (shopping cart sales) and partner channels. Here are some of our recommended digital marketing tools to help with the execution "
Jolanta J.
Founder | x-tms Havi
The best sales solutions
1. marllm Publishing Co-worker
The future of scalable customer acquisition is content-led growth. Use 15+ years of record-breaking global marketing, SEO & AI domain expertise in one platform to achieve business growth 25 times faster. Create 1000 pages in 22 working days not 2.1 years and become highly discoverable top 10 in search after 1 month of content pages going live.
2. Outgrow
We help businesses boost their traffic, leads & sales via engaging calculators, quizzes, polls, contests, chatbots, recommendations, forms.
Price: £TBC
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3. Leadpages
Tell your audience about Leadpages, a fast and reliable marketing software for entrepreneurs to get more leads and customers. Landing pages, websites, and more, backed by fantastic customer support. Earn 10-50% lifetime recurring commissions.
Price: £TBC
The challenges with existing methods to drive more business enquiries
SEE MORE ON SALES
Reviews
Adrian Brodesser, Founder, SOMAREALITY
"Marllm helped us improve our inbound sales."
Ieva Dvilinkskiene, CMO, Flow Space
“Innovative and quick service”
Gergana Damyanova, Co-Founder, blonde gone rogue
“Innovative product, great customer support”
New way to drive more enquiries using content-led growth approach, but without the limits
For businesses looking at content-led growth but dismayed by the slow and manual processes currently dominating the industry, marllm Publishing Co-worker emerges as the beacon of innovation. This platform is a powerhouse, combining 15+ years of global marketing, SEO, and AI expertise. Why wait years to create impactful content when you can launch 1000 pages in just 22 working days? With marllm Publishing Co-worker, your content doesn’t just go live; it soars to the top 10 in search rankings within a month, attracting more enquiries
Refined targetting with wide exposure
marllm SmartNet is designed to redefine how we think about increasing enquiries. The problem with traditional methods like cold calling and broad-spectrum advertising is their scattershot approach. SmartNet turns this on its head by creating hundreds, if not thousands, of rich content pages tailored to engage a vast audience much larger than any LinkedIn network could hope to offer. These pages don’t just reach people; they engage them, driving record-breaking sales traffic to your website and converting at rates six times higher than conventional ads.
Drive more high buying intent enquiries from search
Some Search markets reach an unprecedented 1-2M searches a month in any given country. The searching target audience have higher buying intent and are already in the buying journey -actively seeking for matching services and products. The focus and effort should be spent to direct searching leads to your site
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The best sales solutions
iContact
Price: £TBC
StoryChief
Price: £TBC
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Frequently Asked Questions:
How can digital marketing help increase business enquiries ?
Digital marketing can help increase business inquiries by effectively targeting and engaging potential customers through various online channels, driving traffic and conversions. Seek for tools and advice which methods suit your channels strategy
How to increase website visits for high-end and luxury sales businesses using digital-first means?
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Major competitor 1 landing pages perform well, creating 691K site visits while getting 41.7K linking websites. In contrast, Competitor 4 has the lowest number of site visits, around 6K. The underperformance is attributed to a lack of landing pages, references from other websites, and linking websites. Key Takeaways: Success in site traffic is associated with content augmentation. This strategy increases the likelihood of reputable sites linking to your website. This can enhance your search engine ranking and ultimately help you capture more qualified leads.
See more hereWhat to consider when getting best digital sales marketing strategy?
A successful sales strategy will be different for everyone depending on what your goals and needs are. A tailored strategy thats right for your business is important Having understanding of the industry will help greatly towards success
See more hereHow to increase brand visibility?
gaining that reputation can be quite difficult. One way is, you rely on other reputable businesses to have lots of quality reference about you! To help with getting mentioned its a good start to have high value and relevant content that customers want to engage with The more mentions you have on these off page SEO the more you are favoured by the algorithms
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How to boost business enquiries using digital marketing