AI-Driven Digital Marketing: Boost Sales, Cut Ad Waste

The most frequent sales marketing problem we hear is that companies churn a significant amount on ads each month yet struggle to see results. Broad-targeting ads attract few real-intent prospects, turning into monthly spending without true investment in the company’s growth. This is getting worse, too, as 3rd party cookies are being switched off in July 😬 . The problem for digital marketing, strategy, and sales marketing is multifaceted. Firstly, digital marketing is heavily reliant on broad-targeting ads, which results in poor ROI. This scattergun approach often misses the mark, attracting individuals who have no genuine interest in the product or service. As third-party cookies are phased out, targeting becomes even more challenging, leading to even more budget being wasted on ineffective campaigns. Secondly, traditional sales marketing strategies are becoming outdated. The shift towards digital means that old methods of cold outreach and generic advertising are less effective. Customers are now more discerning and expect personalised, relevant content that speaks directly to their needs and interests. However, businesses are increasingly moving away from ads and refocusing efforts on pull marketing, which has longer-term growth potential and attracts genuinely interested buyers. There are an increasing number of innovative alternatives to ads, with benefits such as better targeting segmented audiences and cheaper cost per click. AI offers a promising solution to these issues. By leveraging AI, businesses can better understand their audience, create personalised marketing strategies, and optimise sales processes. In conclusion, the landscape of digital marketing is rapidly changing, and businesses must adapt to stay competitive. By moving away from ineffective ads and embracing AI-driven solutions like those offered by marllm, companies can achieve more targeted, efficient, and scalable growth.