The most frequent sales marketing problem we hear is that companies churn a significant amount on ads each month yet struggle to see results.
Broad-targeting ads don't work sustainably
- attract few real-intent prospects,
- turning into monthly spending without true investment in the company’s growth.
- This is getting worse, too, as 3rd party cookies are being switched off in July 😬 .
- As third-party cookies are phased out, targeting becomes even more challenging, leading to even more budget being wasted on ineffective campaigns.
Secondly, traditional sales marketing strategies are becoming outdated.
- The shift towards digital means that old methods of cold outreach and generic advertising are less effective.
- Customers are now more discerning and expect personalised, relevant content that speaks directly to their needs and interests.
There are an increasing number of innovative alternatives to ads,
- with benefits such as better targeting segmented audiences and
- cheaper cost per click.
- AI offers a promising solution to these issues.
- By leveraging AI, businesses can better understand their audience, create personalised marketing strategies, and optimise sales processes.
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