Is it OK to use generative AI in search marketing?

Generative AI has become mainstream, and the adoption rate for content creation and marketing is rapidly increasing in fields such as search marketing. As more businesses leverage AI for digital marketing and SEO, questions arise about the potential problems this technology might bring. One pressing concern is whether generative AI could hurt search engine rankings. The digital marketing landscape is competitive. SEO is crucial for businesses to be found online. However, with the rise of AI-generated content, there is a fear that search engines might struggle to differentiate between high-quality, human-created content and AI-generated material. This could lead to an oversaturation of similar content, making it harder for businesses to stand out and rank well. Moreover, relying heavily on AI for content creation could result in a lack of originality and personal touch, which are key factors for engaging and retaining audiences. If search engines start to penalise AI-generated content, businesses that depend on it might see a drop in their rankings. The truth is that AI & SEO experts everywhere agree that only data that is unique and fresh will be considered high-value in the long term i.e. - purely generative AI content will fail to drive high ranking growth. AI-assisted content is OK - as long as it offers unique data, fresh information that cannot be found anywhere else . Our advice is to focus on the best content possible while using AI & genAI to help assemble your content much faster To navigate these challenges, businesses need a robust strategy. This is where marllms solutions come into play: