How to drive digital marketing growth in lifestyle and luxury sector?

Data shows that Key Competitor 1 has 27.9 million website visits. Although some visitors may never have heard of the brand before, it has so many landing pages and linking websites that it receives many visitors. The 2nd competitor has twice as much content & links from other websites - however, the quality and richness of content are less than ideal, which is why Google does not reward with higher discoverability. Competitor 5 has a colourful website; however, insufficient content drives visitors away, resulting in only 66.2K site visits. In summary, surfacing a wider range of products with eye-catching content can maximise brand visibility and elevate competitiveness against well-known rivals - This success is attributed to the wide range of topics covered and quality.

How can educational content help attract wellness-focused customers?

Content search data shows lead competitor 1 landing pages effectively deliver key messages in customer-centric language to address their needs in daily healthcare, resulting in 320K site visits. Competitor 6 underperforms in the sector. This can be attributed to its niche-targeted content related to at-home diagnostic testing, which might not tap into current customer pain points at this moment. As a result, it has a lower visit rate compared to competitors 4 and 5. To wrap up, businesses should focus on crafting pages that tell a story about addressing customer health issues. By providing well-educated and informative content, visitors will be more likely to return to the site to find solutions to their problems. This is a successful formula for growing your pool of warm leads.

How can businesses do more with less

With so many businesses now creating great products and services and making great marketing, competition is fierce. Using tools from an agency like Marllm to streamline the processes of Search engine optimization greatly helps with workload. Now having more time you are able to focus far more on creating amazing content that will help you get discovered.

Embrace Trends, Goals, and a Test-and-Learn Mindset

Successful brands stand out by embracing a test-and-learn mentality while clearly understanding their primary success metrics. They keep up with trends, know their goals, and focus on driving performance. These brands allocate resources to explore new technologies or creatives, even if they don't immediately drive results.

marllm team | December 13, 2024

Mastering Trends and Goals: Tips for Performance Marketing Success

Brands that truly stand out are the ones that are willing to learn and understand trends. On top of having a strong grasp of their goals and primary success metrics, they most importantly adopt a test-and-learn mentality for their growth. The rule of thumb is to focus on your main success drivers while allocating some of your resources to experimenting with new technologies and creative ideas, ensuring a balance for you to stay innovative while achieving your primary objectives.

What's really important in this process is identifying what your primary success metric is. Often clients are asked, what's the most important success metric for you? They say to drive sales and to drive awareness. And we all know that sometimes you don't meet the goal, right? How do you drive awareness, but at the same time, try to drive the lower end of the funnel? So it's very important to be disciplined, to understand your primary success metric. How does that contribute to overall business success? That is something that every marketeer, every client, needs to be very clear with. What is the metric that you're measuring with at a campaign level that translates into marketing success, which then helps the business to grow, and having that clarity is very important.

The most successful brands exemplify successful sales marketing strategies by setting the right primary metrics for their success. They understand their audience, choose the right channels, measure performance, and embrace a test and learn approach. By following these strategies and using the right tools, you can drive significant results in your sales marketing efforts.