Embrace Trends, Goals, and a Test-and-Learn Mindset

Data shows that Key Competitor 1 has 27.9 million website visits. Although some visitors may never have heard of the brand before, it has so many landing pages and linking websites that it receives many visitors. The 2nd competitor has twice as much content & links from other websites - however, the quality and richness of content are less than ideal, which is why Google does not reward with higher discoverability. Competitor 5 has a colourful website; however, insufficient content drives visitors away, resulting in only 66.2K site visits. In summary, surfacing a wider range of products with eye-catching content can maximise brand visibility and elevate competitiveness against well-known rivals - This success is attributed to the wide range of topics covered and quality.

Content search data shows lead competitor 1 landing pages effectively deliver key messages in customer-centric language to address their needs in daily healthcare, resulting in 320K site visits. Competitor 6 underperforms in the sector. This can be attributed to its niche-targeted content related to at-home diagnostic testing, which might not tap into current customer pain points at this moment. As a result, it has a lower visit rate compared to competitors 4 and 5. To wrap up, businesses should focus on crafting pages that tell a story about addressing customer health issues. By providing well-educated and informative content, visitors will be more likely to return to the site to find solutions to their problems. This is a successful formula for growing your pool of warm leads.

With so many businesses now creating great products and services and making great marketing, competition is fierce. Using tools from an agency like Marllm to streamline the processes of Search engine optimization greatly helps with workload. Now having more time you are able to focus far more on creating amazing content that will help you get discovered.