Businesses everywhere will be aware that products and services need to get in front of the potential customer's eyes. Paid advertising on Google and other channels, while being the obvious choice, has become a revenue innefficiency. Advertising via Google, Facebook, and other channels has become ineffective, offering little return on ad spend. Companies report spending as much as six figures on ads each month. In an era when traditional advertising costs are skyrocketing, revenue teams are perpetually on the lookout for more efficient, cost-effective ways to capture potential customers' attention. With companies routinely pouring up to 25% of their revenue into Google and Facebook ads each month, it's clear that new customer acquisition strategy and tools are required to improve the bottom line. The alternative is to focus on the untapped search market - where user searches reach up to 2M a month in a given country in some niches.
Jolanta | Founder | May 17, 2024
Slash Ad Spend with the help of untapped search markets
Discover the potential of untapped search markets. In an era where mainstream ad channels are overcrowded and costly, there are innovative approaches that target search channel with over 2 million user searches monthly.
WHAT IS THE PROBLEM?
Slash Ad Spend, Amplify Reach: Untapped Search Mastery
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Turning to the untapped potential of the search market
Enter the revolutionary approaches of Marllm Publishing Co-worker, Marllm SmartTemplate and Marllm SmartNet. These tools shift from push to pull marketing - a transformative strategu that redefines how we think about content-led growth and customer acquisition in the digital age.
Turn expensive broad targeting ad content into hyper-targeted content-led growth in search
This platform leverages over 15 years of global marketing, SEO, and AI expertise, enabling businesses to create 1,000 pages in just 22 working days— a process that would typically take over two years. This rapid content production allows companies to be highly discoverable, ranking in the top 10 search results within a month of content going live, thus boosting affiliate marketing, commercial real estate, insurance, or health sales and converting these to warm leads.
Content-led growth approach of ads done in a more targetted and cost-effective way
For revenue teams looking to scale customised sales funnels without the exorbitant expense of traditional ads, Marllms suite of tools offers a compelling alternative. By capitalising on the vast, yet often overlooked search market, Marllm not only facilitates a significant reduction in advertising spend but also enhances the effectiveness of customer acquisition strategies. In this new age of digital marketing, being smarter, faster, and more personalised isnt just an advantage—its a necessity.
"We hear many businesses report ads performance declinining - as the third party cookies are switched off in 2024. This sadly creates diminishing returns on ad spend and a way for optimising ad spend. Here are some tools and solutions our marketing experts have put together for businesses looking to optimise their ad spend. "
Jolanta J. | CEO at marllm
Founder | x-tms Havi
BEST SOLUTIONS
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1. marllm Publishing Co-worker
Slow and manual content-led growth is broken. The future of scalable customer acquisition is content-led growth. Use 15+ years of record-breaking global marketing, SEO & AI domain expertise in one platform to achieve business growth 25 times faster. Create 1000 pages in 22 working days not 2.1 years and become highly discoverable top 10 in search after 1 month of content pages going live. Boost affiliate marketing, commercial real estate, insurance or health sales and conversion to warm leads
2. marllm SmartTemplate
Broad targeting doesn't work. Launch rich content and top-ranking smart template that is on brand and is proven to rank high at time of search and convert 6 times more than cold outreach or ads. Create unlimited hyper-personalised content pages in minutes that resonate with your audience segments that convert to warm leads
3. marllm SmartNet
Cold outreach and ads don't are broken. Make the matching leads discover you and come to your website by launching 100s and 1000s of rich content pages that reach exponentially larger target audience than linked in network, drive record-breaking sales traffic than manulal prospecting or cold outreach to your website, that convert 6 times higher than ads.
4. Revenue Roll
Help your clients to identify anonymous traffic and receive their name, email, phone, and address for superior retargeting via email + ads.
5. Brand24
Discover the power of media monitoring. Get instant access to brand mentions across social, news, blogs, videos, forums, reviews and more.
6. Vibe
The #1 self-serve CTV Ad Platform for Small & Mid-Size Businesses.
7. Quartile
The World's Largest E-Commerce Cross Channel Ad Platform. Thousands of sellers trust Quartile’s full-funnel optimization approach to unlock the full potential of their selling and advertising.
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Frequently Asked Questions:
How can I reduce ads spend?
Advertising channels like Facebook and Google are push marketing channels. Explore pull marketing channels such as search which are less limited by platforms such as LinkedIn or Google and offer high-intent leads coming from search
How can I discover suitable alternatives specifically to my business
Explore what it the search market opportunity in your niche by analysis what are the trending search topics by your audience as well as what are your competitors doing - to form data-driven marketing strategy
How to get more qualified opportunities without ads?
Meeting the needs of your customers in a meaningful way with so much competition can be increasingly difficult. You can get ahead of the competition by Create content tailored specifically to your customers, covering all angles. Engaging in relationship building with your customers so they view your product in a positive light! You can get more qualified opportunities wihtout ads by meeting the expectations of customers, and they want tailored content that is for them. Positioning your product in 10 different ways is surpisingly relevant to cover all fronts is surpisingly relevant to customer needs, wants and searches.
See more hereHow to reach wider targetted audience without ads?
The real challenge begins when trying to understand your audience, sometimes focusing on the solution centric messaging is just not the right call. Pain points can be a strategic tactic to encourage growth for your business Paid points tend to be searched up to 6 times more, which can be great for reaching wider audiences
See more hereHow can businesses do more with less
With so many businesses now creating great products and services and making great marketing, competition is fierce. Using tools from an agency like Marllm to streamline the processes of Search engine optimization greatly helps with workload. Now having more time you are able to focus far more on creating amazing content that will help you get discovered.
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