Businesses everywhere will be aware that products and services need to get in front of the potential customer's eyes. Paid advertising on Google and other channels, while being the obvious choice, has become a revenue innefficiency.
Advertising via Google, Facebook, and other channels has become ineffective, offering little return on ad spend. Companies report spending as much as six figures on ads each month.
In an era when traditional advertising costs are skyrocketing, revenue teams are perpetually on the lookout for more efficient, cost-effective ways to capture potential customers' attention.
With companies routinely pouring up to 25% of their revenue into Google and Facebook ads each month, it's clear that new customer acquisition strategy and tools are required to improve the bottom line.
The alternative is to focus on the untapped search market - where user searches reach up to 2M a month in a given country in some niches.