Top 5 Tips on how to build a Strong Digital Brand in the saturated world

Today audiences everywhere are drowning in constant brand exposure.

From the average of 5 brands seen per day, we have reached 100s and are growing!

This means only the strongest and most memorable brands will thrive.

The panellists From TikTok, including Ksenia Barton - Performance Marketing Lead at TikTok, Maria MacDonald, Founder & Director of Cord Comms and Alina Veselaya, Founder of REFRAIME & Brand Strategist, highlighted the top 5 insights for Establishing a Strong Brand Presence in Today's World" at the discussion at UCL, London UK in 2024

Here are the top 5 insights for Establishing a Strong Brand Presence in the age of AI:

1. 👯‍♂️ Create “Shop-tanement” experiences - Brands should focus on creating emotionally rich digital buying journeys, transforming them into memorable experiences.

2. 🎯 Understand your Niche - Successful future brands must possess a deep understanding of their niche and the communities within it.

3. 🤖 Fuse tech and marketing, especially in the era of AI, is essential for staying competitive.

4. 💎 Go authentic in the “Age of Authenticity” - businesses should ensure their brand values align with their personal brand, recognising that impressions are constantly being formed.

5. 💡Master the "why" behind the final sales step, why your customers make the buying decision - is crucial for closing deals effectively.

Here are some strategies and tools to integrate into your marketing efforts for a memorable brand that stands out in today's competitive landscape.